You could say that East End Market is just an indoor farmers market. But for developer John Rife III it is far more than this. It will represent a newstyle of shopping, a new way to get the costumers to the food. The place will show the growing importance of artistic side of culinary. “The food is more serious, better, fresher and interesting — and pricey. Perfect for today’s customers seeking choice, variety and products they believe they can trust.” said Michael Whiteman of Baum+Whiteman, an international food and restaurant consulting company. The Market is placed in a former two-story, 15,000-square-foot abandoned commercial building in Orlando’s Audubon Park neighborhood. It will be home of several local businesses including Casselberry-based Olde Hearth Bread Co. and Winter Park-based Cuisiniers Catered Cuisine & Events, as well as new businesses. The East End Market was set to open earlier this year but there were paperwork and tchnical problems; and it kept growing to become the place it is on its opening day October 25th. “We had no model for this in Central Florida,” John Rife III said “It has become this organic living thing that had to evolve on its own timeline.”